pathfol.com
The people, places and projects that shaped a career
AlexMorgan
Product Designer / Creative Director
Designing digital products, teams and experiences at the intersection of technology and culture.
I like taking complicated ideas and turning them into things people actually want to use.
Alex Morgan — Product Designer / Creative Director
The Story
From a first desk in Bucharest, through a studio in Berlin, to a product team in London, the work has stayed the same: make the complicated thing feel inevitable.
- Interests
- Film photography · Independent magazines · City cycling · Type design
- Personal
London
Selected collaborations
- Influences
- Priya Shah, Jonah Adeyemi, Elena Popa
Career philosophy
“The best work usually starts with a better question.”
Alex Morgan
2019 — Leaving Bucharest for a Berlin studio
2023 — The London chapter begins
2025 — Finly, a study in financial clarity
The Feature
A career, told in the order it happened.
01 / 2017—2019
The beginning
Junior Designer
UiPath · Bucharest
A first desk, on the product that teaches software to do the repetitive work. The job was learning how a complicated tool becomes something a person trusts before lunch.
Key achievement
- Shipped the empty states for the first-run studio
- Sat with research on the words people use when an automation fails
02 / 2019—2022
The shift
Product Designer
Zalando · Berlin
The shift from screens that explain software to screens that sell a season. Campaign pages, a shared design language, and the discipline of a catalog that changes every week.
Key achievement
- Set the type and color rules for a season of campaign pages
- Paired with engineering so a layout could change without a redesign
03 / 2022—2026
The current chapter
Senior Product Designer
Monzo · London
Senior product designer on the money people actually understand. The work is clarity: a month of spending told as a story, not a spreadsheet.
Key achievement
- Led the design of Clearspend, a spending view for people who do not want a ledger
- Mentors two designers on the money team
Issue 09 / Page 05
The Index
09
Years
03
Companies
03
Roles
03
Projects
03
Countries
03
Mentions
Contents — Alex Morgan
- Cover01
- Statement02
- The Story03
- The Feature04
- The Index05
- Selected Work06
- By the Numbers07
- The Toolkit08
- Early Editions09
- Notable Mentions10
- The People11
- Places12
- Currently13
- Next Issue14
- Colophon15
Selected Work
Swipe the stories →
01 / 2024
Finly
How do you make financial data understandable? A prototype that turns a month of transactions into a story a person can read in a minute.
- My role
- Product design / UX / Strategy
- The result
- +38% completion in a moderated study of 24 people
02 / 2020
Studio Floor
A design language for campaign pages that had to change every week without looking like a different shop.
- My role
- Design systems / Typography
03 / 2023
Clearspend
The spending view inside Monzo. Less spreadsheet, more narrative: what changed, what repeats, what can wait.
- My role
- Product design / Prototyping
By the Numbers
142
Contributions
1,260
Stars
842
Followers
3
People in the story
2
Courses
4
Interests
3
Public repositories
The Toolkit
01
Thinking
- Systems
- Research
- Problem solving
- Strategy
- Artificial intelligence
02
Making
- Typography
- Editorial
- Prototyping
- Type design
- Design systems
- Product design
- Launch
- UX
03
Leading
- Communication
- Mentoring
- Speaking
04
Tools
- Figma
- TypeScript
- Notion
- JavaScript
- CSS
- Python
- Swift
Early Editions
2013
University · Bucharest
BA Graphic Design
National University of Arts Bucharest
A degree built on type, systems, and how a page holds an idea. The thesis asked what a tool owes the person using it for the first time.
2019
Course · New York
Type@Cooper
The Cooper Union
A summer of drawing letters. It still shows up in how a product names itself.
2026
Course · London
Designing with artificial intelligence
Independent study
A private study of how models change the first hour of a design project.
Notable Mentions
Launch
2024
Shipped Clearspend
Monzo · London
Clearspend opened to customers. A month of transactions, told in a page a person can read between stations.
Speaking
2025
Talk at Leading Design
Clearleft · London
Spoke in London on designing money products without turning people into dashboards.
Certification
2021
NN/g UX Certification
Nielsen Norman Group · Remote
Finished the UX Certification while the Berlin team was in the middle of a season. The useful part was the research habit, not the badge.
The People
Priya Shah
Design Director, Zalando
“Alex changed how our team approached product development. She starts with the question, then the screen.”
Jonah Adeyemi
Engineering Manager, Monzo
“The clearest design partner I have worked with. She makes the tradeoff visible before anyone argues for it.”
Elena Popa
Mentor, UiPath
“Even in her first role she treated the work like a story someone would finish.”
Places
01 / Romania
Bucharest
First role
02 / Germany
Berlin
Zalando
03 / United Kingdom
London
Current chapter
Currently
- Current role
- Senior Product Designer, Monzo
- Currently building
- Senior product designer on the money people actually understand.
- Currently learning
- Designing with artificial intelligence
- Currently exploring
- Exploring AI, developer tools, and financial design.
- Currently open to
- Selected collaborations
NextIssue
What's next
Building a small studio for products people trust with their money.